This design from British Airways certainly got our attention. Designed by the Ogilvy, the company uses surveillance technology to track flights – allowing a child to point to the overhead flights in real time. BA head of marketing Abigail Comber explains, “This is a first, not just for British Airways but for UK advertising.” A picture speaks 1,000 words, or in this case 12x optical zoom.
You must have noticed appealing LED billboards in large urban markets. They have many subtypes like traditional billboards, poster-like billboards, and vinyl billboards. The creativity used to design the billboard is also instrumental in enhancing its impression.
We’ve listed our favourite billboard designs, all of which try something new and different to make their mark. With the emergence of social media advertising and other digital marketing trends, some may consider that outdoor advertising is past its hay-day. Generally, companies have to pay for billboard advertising on a monthly basis. For instance, in the USA, a billboard advertisement on a highway may cost you around $250, whereas it can be around $22000 per month in Times Square. It is important to note that this is just the lease/rent cost. Mobile billboards are towed behind trucks that drive around town, delivering your message to a broad target audience and increasing its circulation.
That means outdoor advertising has a huge impact on how consumers behave. Our CCO RADAR suite of data solutions helps you plan, optimize, and measure the effectiveness of your out of home campaign. Our proprietary approach to data analytics provides insights into audiences and outcomes. It unlocks the true potential of OOH for today’s modern marketer who wants to reach the right audience and measure and understand out-of-home’s impact.
FAQs Related to Billboard Advertising
For example, a distributor of vegan food products likely only appeals to the 7% of Americans who identify as vegan. For 20 years we’ve been helping the world’s largest and most impactful companies execute award-winning, performance-focused OOH campaigns that move the needle forward. Read more about times square advertising here. We continue to be an industry leader in OOH strategy, execution and measurement, with innovation as our driving principle. See below for the estimated number of times a billboard is seen (i.e., estimated billboard impressions or views) and the average billboard size/dimensions and specifications. The billboard design tips below can also help you create a billboard with strong ROI.
Billboard Design is Critical for Success
To promote its latest Free Flyknit sneakers, Nike got together with advertising giants Wieden + Kennedy Shanghai to knit a humongous shoe onto a billboard. With the help of three workers, strips of neon green were threaded together to create the shoe on top of a bare foot. The live knitting sessions took place on Nanjing East Road, one of the most heavily trafficked streets in Shanghai, and raised more than a few eyebrows… To raise awareness of the charity C.A.L.M. graffiti artists Soulful Creative created these brilliant billboards. The posters aimed to highlight the statistic that three men under the age of 35 take their own lives every single day in the UK. The lighting is also a very nice touch – ensuring that passers-by will almost certainly take notice of the billboards.
Depending on what kind of billboard you want to create, this could cost anywhere from $2,000 to $100,000. Billboard advertising isn’t your typical inbound marketing strategy. But it can be a powerful way to build brand awareness and attract customers. It can also work to strengthen other marketing efforts such as blogging, online lead offers, or SEO. I own a beach resort, and I was planning to host a huge summer party this August, so I need a billboard to promote the event across the city. I’ll take note of this while I look for a reliable service to hire for billboard marketing. When designing your own billboard, consider where it will be put and design it correctly for your audience, whether pedestrian or automobile traffic.