Starting a Law Firm – What’s in a Name?

When I started my law establishment I was brazened with numerous choices. What kind of law will I exercise? Where will I exercise? Who do I want for guests? What kind of freights will I charge? It was not until I actually got into the planning stages of the law establishment that I began to see these questions as further big picture, establishment gospel type of questions. These type of questions may no way be completely answered because they aren’t stationary.

One big picture question that’s stationary and that can have a profound effect on the success of your establishment is its name. What is in a name? A lot if you suppose about it. Suppose about your own name for starters. What if you had been named commodity different? What if you were a boy and had been given a girls name? What if you were born in a particular religion and were given a name not associated with that religion? Have you ever been to a place where for some reason your name was looked down upon? These same types of passions can be encountered with your law firm name. Law firms for sale in Florida

The great thing about starting a law establishment is that you get to suppose about this and plan ahead. However, you’re presumably either fairly youthful, fairly technologically complete, If you’re starting a law establishment and are reading this article. However, also you can presumably see that the face and structure of the practice of law are shifting gradationally beneath everyone’s bases, If you are. Competition is fierce, and image is everything. And guess what, one of the first effects people will learn about you, commodity they will presumably use to form an opinion about you before they indeed meet you, is your firm name.


When naming your law establishment there are some effects you should suppose about to make sure you’re maximizing that first print. First, do not use your name. Second, it should be easy to remember. And eventually, it should make people feel and suppose the way you want them to feel and suppose about your law establishment. Although this may feel easy, when you actually try to do it, I suppose you will find it’s a enough tough exercise.

Some you’re presumably allowing, “why not use your name? Everyone differently does.” That’s precisely why. Although people have different pretensions, if you’re starting a law establishment, one of those pretensions is presumably to make plutocrat rehearsing law. You make plutocrat by having people subscribe up for your services. People subscribe up for your services when they know who you are. Why mix in with everyone differently when you can set yourself piecemeal? Not only doesn’t using your name allow you to present an image in prospective customer’s minds, it allows you to make the brand you want. A great illustration of this is Valorem Law Group. If you look at their website a central theme is discarding the billable hour to give guests value for what they’re being paid. However, valorem is latin for value (approximately), If you do not formerly know. Do you see the jump start you can get on the competition with a good name?

Alternate, easy to remember. This is practical for egregious reasons. However, what’s easier to remember, Valorem Law Group or Smith, If people relate your services to musketeers or associates.

Eventually, the brand. When you start your own law establishment you start out as the brand. At all times you’re promoting your practice, you’re what your practice stands for. But before anyone knows what you’re each about, you can start them down the right track with a great name that represents the establishment gospel. A strong, important, confident name can make the difference in someone choosing to call you. It can also mask your size. “The law establishment of Joe Shmoe” implies that you’re a small establishment. Like it or not numerous people associate small establishment size with poor performance or cheap services. Look bigger than you’re incontinently by having a firm name that connotes structure, association, and figures.