Truth in Advertising – Apple Macintosh

Have you visible the industrial for the brand new Macintosh — the only with the 2 men status in huge cardboard boxes? The younger, greater lively man, manifestly a Mac, jumps out of his carton, geared up to get to paintings. The PC character, searching a chunk chagrined, remains in his field. It appears he cannot get commenced till he receives a few extra software program and different equipment. So sad.

“And so now no longer true,” my daughter tells me. She sold a Dell, which got here with all software program she ordered and changed into clearly geared up proper out of the field. No ready. No extra equipment. No hassle. She changed into the use of it 10 mins after it arrived.

I, on the opposite hand, changed into now no longer. I took my excellent new iMac out of the field and plugged it in, however had no concept what to do subsequent. The pc did include plenty of software program (iTunes; iCal; iPhoto; iDVD; iMovie; iChat; Garage Band, something that is; and some thing that made little widgets fly throughout my display), however I did not want that. What I wished changed into to open my vintage documents, which I could not do due to the fact the pc did not have the packages I have been the use of and would not use the packages I did have. It regarded I could want all new software program, which ended up costing greater than the hardware. You can visit

I can be a dyed-in-the-wool Mac individual, however I’m additionally technologically impaired. I referred to as my Mac guru at once. Seven-and-a-1/2 of hours and $three hundred later he had transferred all of my documents to the brand new iMac, related me to my email provider, imported my bookmarks and deal with book, hooked up a king’s ransom in software program, and given me a quick excursion of OS X. “You really want to take a path on this running system,” he advised.

OK, that changed into steeply-priced however really well worth it, I notion. True, it changed into a bit greater complex than the industrial advised, however I changed into functional. That’s what clearly counted, proper? Well, no, now no longer proper. It could have counted if I have been functional, however I wasn’t. Since my zip and jazz disks would not paintings with the iMac, I now wished an outside tough force to returned up my documents. So, I ordered a one on line, were given a lemon, again it, were given every other lemon, again it, and eventually sold one for two times as an awful lot cash on the Apple shop. That took 3 weeks.

Well, at the least I had Windows, or so stated every other Mac commercial. My new iMac changed into additionally a PC with an Intel chip. Pretty amazing, huh? That’s what I notion. But I changed into wrong. The iMac did not include Windows. I could have to shop for it if I desired it, in addition to a application that allowed me to interchange to and fro among OS X and Windows. More cash; greater hassle. I determined to forgo Windows.

The exact information changed into that I changed into going to get a $179 rebate on my iPod, which, pretty honestly, I could by no means have ordered; however it had include the pc. By this time, I need to have anticipated the manner to be greater complex than advertised. In order to get my rebate, I wished records from the UPC label at the authentic carton. Unfortunately, I had thrown out the carton due to the fact I had no location to shop it.

The Apple consultant reluctantly comply with fax me a form; however, on the grounds that neither my fax gadget nor my fax software program labored with the brand new iMac, I needed to have it despatched to Kinko’s. There is an awful lot greater to this story, however the factor is that, 3 months, 4 telecellsmartphone calls, and numerous portions of mail, I nevertheless have now no longer obtained the rebate.

What mattered maximum changed into that I changed into capable of paintings, at last — if I did not depend printing. The new pc did not appear to love my laser printer, which it insisted on calling Flash Paper in preference to LaserJet 2100 M. Flash Paper had some thing to do with Macromedia’s DreamWeaver. Nothing made it pass away, which include dumping all Macromedia packages withinside the trash.

I referred to as Apple help. The tech changed into baffled and advised I delete the printer. Then, he despatched me to Macromedia, who changed into additionally baffled and referred me to HP. HP concluded that the pc changed into now no longer spotting my printer, and, on the grounds that mine changed into approximately to die of vintage age, I need to at once improve to a brand new printer for only $330.

Setting up the printer changed into imagined to be so easy a baby ought to do it. Unfortunately, I ought to now no longer. The pc changed into nevertheless calling it Flash Paper. I referred to as HP. It appears I did now no longer have the best printer drivers; however via the magic of an HP Macintosh specialist, the iMac ultimately diagnosed the printer, modified its call to HP LaserJet 1320, and controlled to get rid of Flash Paper.

All that remained changed into to discern out my new software program. My Web guru (now no longer to be burdened with my Mac guru) got here over to tinker with DreamWeaver, which changed into now no longer permitting me to add documents to my Web site. After six hours of troubleshooting, she gave up in despair. I referred to as Macromedia again.

Macromedia have been bought through Adobe, so it changed into tough to speak to a actual individual. But, through the 0.33 attempt, I reached a totally decided DreamWeaver help individual in India. She eventually determined a area in the front of the tough force’s call (do not question me the way it were given there). Take out the area, rename the tough force, reenter all of the records, do this, do that; and, poof, I ought to add documents.

Adobe Creative Suite changed into every other problem. It appears Mac’s new Intel chip isn’t always totally well suited with Adobe products. I stumbled round InDesign for days earlier than I gave up. I did not even attempt Adobe Illustrator, Photoshop, or Acrobat. Instead, I signed up for a semester-lengthy path in Adobe Creative Suite. With my senior discount, it changed into only $117.

While I changed into ready to begin my path, I fired up vintage faithful – Microsoft Word – and were given returned to paintings. It changed into a heady feeling – till … the display iced up and could now no longer unfreeze, irrespective of what I did. I broke down and referred to as Apple. All Apple representatives were, of path, busy helping different customers, however my name changed into very crucial to them. At last, a totally humorless Mac tech disabled some thing referred to as Bluetooth, which reputedly notion I changed into wireless.

Apple maintains to expose the Mac man getting the higher of vintage, befuddled PC, however I do not watch them any greater. I need to write down the marketing and marketing enterprise that creates the ones smart commercials and advise that the copywriter would possibly need to use the product earlier than he does his subsequent storyboard. I need to ship a registered letter to Steve Jobs describing my revel in in bright detail. I need to put up this piece to PC World, put up it at the Internet, and splash it throughout my personal Web site. I need to plug in my vintage, decrepit “blue field” Mac and overlook my preference to improve. Worst of all, I need to confess to absolutely each person who makes use of a PC that they is probably proper after all.