Creating a WhatsApp Business account may be different from what it takes to create one for personal use, but it is simple and fast. With WhatsApp already working as a primary mode of communication on the personal front, entrepreneurs can use it to connect with customers more effectively. Now that you have a WhatsApp Business account, make sure to bring the best use of the features it has to offer. And then, you will have more control over your business goals and progress. It can be a struggle to provide quality, efficient social media customer service, but its more important than ever before. Sparkcentral offers chatbots and AI solutions that help businesses automate customer service across social platforms — all in one dashboard. It works with WhatsApp, as well as Facebook Messenger, WeChat, Instagram and more.
These software are programmed to send personalized messages to customers and respond to their questions thereby improving customer satisfaction. As a business owner Twitter, Facebook, and Instagram aren’t the only social media platforms to invest in to grow your brand and increase engagement. WhatsApp Business is an app designed for small and medium business owners to effectively communicate with their customers. Another distinction between WhatsApp and WhatsApp Business is that businesses receive a verified and expanded Business Profile so that customers can feel confident when chatting with other users. WhatsApp Business allows businesses both small and large to communicate with users on WhatsApp, without the need to install another application. WA Business thus essentially separates a business from its personal communication, and helps businesses cater to their customers with a set of tools that are dedicated to customer communications.
Chapter 6: Measuring Your Whatsapp Business Performance
It means that there will only be professional intervention on the account. The app offers features like Quick Replies, Greeting Message, and Away Message.
Using Whatsapp for sales and marketing
WhatsApp is a mobile app that allows users to message and call each other over the Internet. WhatsApp helped shape modern communications as we know it, and it continues to roll out updates that will only improve the app. And as Facebook’s second-biggest property with billions of dedicated users, it doesn’t look like WhatsApp is going anywhere any time soon. In addition to text messaging, you can also make voice or video calls on WhatsApp. While WhatsApp is similar to other messaging services like iMessage or Messages by Google, it still offers a few key advantages, the most significant being cross-platform functionality . Not only is WhatsApp simple to use, it also offers far more features and customizations than traditional SMS messaging — all for free.
Read more about WhatsApp for business here.
Remove as much ambiguity from the situation as possible for an improved customer experience. Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer.
You can send a message that regards your customers’ purchase history or interests. Chatbots are there to help you respond to customers’ queries easily and quickly. You can automate most messages thereby saving you some hassle and stress. Once the verification process is done and dusted, you will have to set up your WhatsApp business account. This process involves creating your business name, filling out the necessary details about your business, setting up business templates, and configuration of chatbots. You will need to contact WhatsApp for the business solution provided.